Mahindra Model Wise Sales May 2025 -

Mahindra & Mahindra retained its position as the second-largest passenger vehicle manufacturer in India in May 2025, trailing only Maruti Suzuki. The automaker recorded a robust year-on-year (YoY) growth of 21.3%, with sales reaching 52,431 units—up from 43,218 units in May 2024. This growth also saw Mahindra’s market share rise from 12.4% to 15%.

Driving this impressive performance was the Thar SUV, which saw sales surpassing 10,000 units, reflecting a stellar 81% YoY growth. The Scorpio continued its strong run, registering 14,401 units sold in May 2025 compared to 13,717 units in the same month last year, making it the fifth best-selling passenger vehicle in the country for the month.

The combined sales of the Thar and the Thar Roxx totaled 10,389 units, a significant jump from 5,750 units sold in May 2024. The Bolero, Mahindra’s long-standing workhorse, also posted healthy numbers with 8,942 units sold, marking an 11% YoY increase from 8,026 units last year.

However, the newly launched XUV 3XO experienced a dip in performance. Sales dropped by 20% YoY, with 7,952 units sold in May 2025 compared to 10,000 units a year earlier.

Mahindra recorded strong sales across several models in May 2025, with year-on-year (YoY) performance showing both gains and setbacks across its lineup.

Scorpio N & Classic continued their consistent run, posting sales of 14,401 units, a 5% increase over the 13,717 units sold in May 2024.
Thar & Thar Roxx delivered a standout performance, registering 10,389 units, marking a remarkable 81% YoY growth from 5,750 units last year.
The Bolero & Bolero Neo also saw steady growth with 8,942 units sold, up 11% from 8,026 units in May 2024.
The newly branded XUV 3XO, however, saw a 20% decline, with 7,952 units sold compared to 10,000 units the previous year.
The XUV700 continued gaining momentum, reaching 6,435 units, an increase of 28% over 5,008 units in May 2024.
The recently introduced XEV 9e added 2,815 units to the tally, with no sales data from May 2024 due to its launch timing.
Another new entrant, the BE 6, contributed 1,206 units, also debuting this year.
On the electric side, the XUV400 EV experienced a sharp decline, selling just 287 units, down 59% from 701 units last year.
The aging Marazzo saw a steep 75% drop, with only 4 units sold in May 2025 compared to 16 units in May 2024.

Overall, Mahindra sold 52,431 units in May 2025, marking a 21% YoY growth over 43,218 units sold during the same month last.

Mahindra’s flagship SUV, the XUV700, posted a healthy 28% year-on-year growth, with 6,435 units sold in May 2025 compared to 5,008 units during the same period last year. Among the brand’s latest born-electric offerings, the XEV 9e and BE 6 made a promising start, recording sales of 2,815 units and 1,206 units, respectively. To meet rising demand and reduce waiting periods, Mahindra is actively ramping up production of these all-electric SUVs at its Chakan facility in Maharashtra.

On the other hand, the XUV400 EV underperformed, with sales falling to just 287 units, a sharp decline from 701 units in May 2024—well below the company’s expectations.

Lastly, the Marazzo MPV, which has already been phased out of production, saw only 4 units sold in May 2025, compared to 16 units a year earlier. A few remaining units continue to be available through dealer stock as the model reaches the end of its retail lifecycle.

Mahindra is gearing up for a major showcase on August 15, 2025, coinciding with India’s 79th Independence Day. The company is expected to unveil the facelifted Bolero Neo along with an all-new vehicle platform concept.

The upcoming 2025 Bolero Neo facelift is set to feature a completely redesigned body shell and will offer six airbags as standard, marking a significant leap in safety and design. Meanwhile, the new platform to be revealed will serve as a flexible architecture capable of supporting petrol, diesel, hybrid, and all-electric powertrains, underlining Mahindra’s multi-energy strategy for future mobility.

Mahindra May 2025 Model-Wise Sales: Performance, Design, and What’s Next

Mahindra & Mahindra continues to cement its position as a formidable force in the Indian automotive market. In May 2025, the brand recorded total passenger vehicle sales of 52,431 units, representing a robust 21.3% year-on-year growth compared to May 2024 (43,218 units). The rise in volumes also pushed its market share from 12.4% to 15%, a significant leap in a highly competitive segment.

This impressive performance was driven by a strong lineup that blends rugged utility with modern design, advanced safety features, and powertrain diversity—from ICE to electric. Let’s dive into a detailed, model-wise analysis of Mahindra’s portfolio in May 2025, while exploring what each nameplate brings to the table in terms of design, customer appeal, and market relevance.

1. Scorpio N & Scorpio Classic – 14,401 Units (Up 5%)

The Scorpio nameplate continues its legendary run in the Indian market. With 14,401 units sold, it remains Mahindra’s top performer in May 2025. The marginal 5% growth over last year’s 13,717 units reflects the model’s consistency and deep-rooted brand equity.

Design & Appeal:
The Scorpio N, with its aggressive front fascia, LED DRLs, commanding stance, and premium interiors, has successfully repositioned the SUV for urban buyers while retaining its off-road DNA. The Scorpio Classic, meanwhile, caters to traditionalists and fleet buyers who appreciate rugged simplicity over frills.

The dual-offering strategy allows Mahindra to cover a wider customer base, maintaining the Scorpio’s iconic status while pushing forward with modern enhancements.

2. Thar & Thar Roxx – 10,389 Units (Up 81%)

The Thar’s sales more than doubled in May 2025, from 5,750 units in May 2024 to 10,389 units—a staggering 81% YoY growth. This is arguably Mahindra’s biggest sales story of the month.

Design & Identity:
The Thar’s distinctive, retro-modern look has made it a lifestyle icon. The introduction of the Thar Roxx edition with customized aesthetics, off-road kits, and tech upgrades has helped extend its appeal to younger, aspirational buyers. The removable hard top, circular LED headlamps, and upright stance echo American off-road legends, but with a uniquely Indian twist.

Additionally, Mahindra has improved daily usability with better ride quality, rear passenger access (in the 5-door version), and premium infotainment systems, broadening the Thar’s appeal beyond pure enthusiasts.

3. Bolero & Bolero Neo – 8,942 Units (Up 11%)

Despite its age, the Bolero family continues to be a volume pillar. With 8,942 units sold, up from 8,026 units last year, this utilitarian workhorse is still going strong.

Design & Evolution:
The Bolero’s no-nonsense design—with flat panels, rugged bumpers, and high ground clearance—remains synonymous with reliability in rural and semi-urban markets. The Bolero Neo, based on the TUV300 platform, has brought a more urban-friendly design with a slightly more modern interior layout and better safety features.

Interestingly, a facelifted Bolero Neo is expected on August 15, 2025, with a new body shell and six airbags as standard. Mahindra seems committed to injecting fresh life into this dependable nameplate.

4. XUV 3XO – 7,952 Units (Down 20%)

Previously known as the XUV300, the new XUV 3XO made its debut with a bolder front-end, revamped interiors, and segment-first features like a panoramic sunroof. However, its sales dropped by 20% YoY, from 10,000 units in May 2024 to 7,952 units in May 2025.

Design Reboot, Mixed Response:
The redesign added modern LED lighting elements, a more assertive grille, and improved cabin tech. Despite this, the market’s response has been lukewarm so far, possibly due to high competition in the sub-compact SUV space from players like Tata Nexon and Hyundai Venue.

Nevertheless, the XUV 3XO’s solid safety credentials (5-star Global NCAP rating), peppy turbo-petrol engines, and compact dimensions make it a well-rounded city SUV. Mahindra is expected to recalibrate its positioning with more aggressive marketing in the coming months.

5. XUV700 – 6,435 Units (Up 28%)

The XUV700, Mahindra’s flagship SUV, registered a solid 28% growth, with 6,435 units sold in May 2025 compared to 5,008 units in the previous year.

Design & Market Positioning:
Sleek, futuristic, and loaded with tech, the XUV700 is one of the most modern vehicles in Mahindra’s lineup. The front grille with chrome inserts, sharp LED headlamps with sequential turn indicators, and flush-fitting door handles give it a premium European vibe.

Inside, the twin-screen layout, Sony 3D surround sound, ADAS Level 2 features, and panoramic sunroof all combine to position the XUV700 as a legitimate challenger to established rivals like the Tata Safari and Hyundai Alcazar.

6. XEV 9e – 2,815 Units (New Launch)

The newly launched XEV 9e, Mahindra’s large electric SUV, posted 2,815 units in its first full sales month—an impressive feat for an EV in this segment.

Design & Innovation:
Built on Mahindra’s new INGLO platform, the XEV 9e has a bold, aerodynamic silhouette with LED light bars, digital side mirrors, and flush surfaces. The interior embraces minimalism with a large curved display, vegan leather upholstery, and sustainable materials.

With strong performance figures and a claimed range of over 500 km, the XEV 9e is aimed squarely at tech-savvy premium SUV buyers looking to make the EV switch.

7. BE 6 – 1,206 Units (New Launch)

Another fresh entrant, the BE 6, also saw a promising start with 1,206 units sold. Positioned slightly below the XEV 9e, it offers a sportier, coupe-inspired profile.

Design & Segment Strategy:
With sharp cuts, aggressive aero elements, and LED signature lighting, the BE 6 is visually bold. Inside, it follows the minimalist trend with a futuristic digital cockpit and sustainable interior themes.

Targeted at younger urban buyers, the BE 6 competes with EVs like the MG ZS EV and BYD Atto 3. Mahindra’s strategy of design-led electrification seems to be resonating well.

8. XUV400 EV – 287 Units (Down 59%)

The XUV400 EV experienced a major drop in sales, plunging 59% YoY from 701 units in May 2024 to just 287 units this year.

Design Constraints & Market Shifts:
Although the XUV400 offers decent range and performance, its ICE-based platform limits interior space and packaging compared to born-electric rivals. The plain design and dated cabin have also struggled to excite EV buyers who now expect more modern styling and features.

With the XEV 9e and BE 6 taking center stage, Mahindra may soon phase out or reposition the XUV400.

9. Marazzo – 4 Units (Down 75%)

Once pitched as a premium MPV alternative to the Toyota Innova Crysta, the Marazzo is now all but retired, with just 4 units sold in May 2025 compared to 16 last year.

End of the Road:
Mahindra has already ceased production of the Marazzo, and remaining units are likely old stock in dealer inventory. While it had a solid ride and interior space, the lack of automatic transmission and updates hurt its appeal over time.

With no successor in sight, Mahindra seems to be exiting the MPV segment for now.

Looking Ahead: August 15 Unveilings

Mahindra isn’t resting on its current lineup. On August 15, 2025, the company is set to unveil the Bolero Neo facelift—featuring a new body shell and six airbags as standard. In addition, it will showcase a next-generation multi-powertrain platform capable of underpinning petrol, diesel, hybrid, and EV models.

This Independence Day announcement could signal Mahindra’s next big wave of product evolution, combining flexibility with future-ready engineering.

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Conclusion:

May 2025 was a landmark month for Mahindra. With a 21% YoY increase in sales, strong performances from the Scorpio, Thar, and XUV700, and promising entries into the EV space with the XEV 9e and BE 6, Mahindra has demonstrated both depth and adaptability.

Its design philosophy has clearly evolved—from rugged, functional forms to sleek, global aesthetics across segments. As the brand continues to invest in electrification, safety, and next-gen platforms, Mahindra is well-poised to shape the future of mobility in India and beyond.

FAQs

1. What was Mahindra’s total passenger vehicle sales in May 2025?
Mahindra sold 52,431 units in May 2025, registering a 21.3% year-on-year growth compared to 43,218 units in May 2024.

2. Which was Mahindra’s best-selling model in May 2025?
The Scorpio range (Scorpio N & Scorpio Classic) topped the chart with 14,401 units sold, followed closely by the Thar & Thar Roxx, which registered 10,389 units.

3. Which Mahindra model showed the highest YoY growth?
The Thar lineup showed the most significant YoY increase, with 81% growth, up from 5,750 units in May 2024 to 10,389 units in May 2025.

4. What contributed to the drop in XUV 3XO’s sales despite its redesign?
Though the XUV 3XO (formerly XUV300) got a visual and feature upgrade, intense competition in the sub-compact SUV segment and pricing adjustments may have impacted its sales, which dropped 20% YoY.

5. What is Mahindra’s best-selling electric SUV currently?
The newly launched XEV 9e is Mahindra’s best-performing electric SUV for May 2025, with 2,815 units sold. It’s built on Mahindra’s INGLO-born electric platform.

6. How did the XUV700 perform in May 2025?
The XUV700 sold 6,435 units, a 28% increase from May 2024. It remains one of the most premium, tech-forward models in Mahindra’s lineup.

7. Is the Mahindra Marazzo still on sale?
While still technically available, the Marazzo MPV is discontinued and only 4 units were sold in May 2025. Mahindra has ended production, and remaining units are being cleared from dealership inventory.

8. What is special about the BE 6 and XEV 9e?
Both the BE 6 and XEV 9e are Mahindra’s born-electric SUVs based on the new INGLO platform. They feature futuristic design, digital-first cabins, and competitive range figures. These models mark Mahindra’s serious entry into the premium EV space.

9. What is Mahindra launching on August 15, 2025?
On India’s 79th Independence Day, Mahindra will unveil the Bolero Neo facelift (with six airbags and a new body shell) and an all-new multi-powertrain platform capable of supporting petrol, diesel, hybrid, and electric vehicles.

10. Which Mahindra models are expected to get updates next?
The Bolero Neo facelift is confirmed for an August 2025 launch. Other models like the XUV400 EV may either be updated or repositioned as Mahindra focuses more on its born-electric lineup.