MG Sales Analysis June 2025
MG reported wholesale dispatches of 6,304 units in May 2025, registering a robust 40% year-on-year growth compared to 4,510 units sold in May 2024.
JSW MG Motor India registered wholesale dispatches of 6,304 units in May 2025, reflecting a 40% year-on-year growth compared to 4,510 units in the same month last year. This surge was primarily fueled by the strong performance of the newly launched Pro variant of the Windsor, which has rapidly become the brand’s top volume driver. The Windsor alone accounted for nearly two-thirds of MG’s total sales last month, with the Windsor EV contributing 3,939 units. However, the rest of the portfolio saw a decline. The Hector, in particular, faced a sharp drop, recording just 1,098 units—down 42% from 1,906 units in May 2024.
The Comet EV recorded domestic sales of 823 units in May 2025, down from 1,200 units in the same month last year—reflecting a year-on-year decline of 31%. However, a strong month-on-month rebound, with triple-digit growth pushing sales up by over 330%, suggests a potential recovery in demand. In contrast, the ZS EV saw a significant drop in both year-on-year and month-on-month performance.
Key Highlights:
Windsor: Led the pack with 3,939 units, contributing the bulk of total sales. It was not available in May 2024, so no YoY comparison.
Hector: Sales dropped by 42%, falling to 1,098 units from 1,906 units.
Comet: Witnessed a YoY decline of 31% but saw a strong MoM recovery of over 330%.
ZS EV: Declined 33% YoY.
Astor: Saw the steepest fall, down by 92% YoY.
Gloster: Recorded no sales, compared to 135 units in May 2024.
Overall: Despite declines in most models, total sales grew by 32% YoY, driven mainly by the Windsor’s strong performance.
The Astor managed to clock just 84 units in May 2025, a steep 92% decline compared to 991 units sold during the same month last year. Meanwhile, the Gloster recorded zero sales for the month.
Returning to the Windsor, the newly introduced Pro variant has been a major sales driver. Under the Battery-as-a-Service (BaaS) model, it starts at ₹13.09 lakh, allowing customers to pay ₹4.5 per kilometre for battery usage instead of purchasing the battery outright. For buyers opting to own the battery, the fully electric five-seater is priced at ₹18.09 lakh (ex-showroom).
The Windsor Pro comes equipped with a larger 52.9 kWh battery, offering a certified range of 449 km on a single charge—an improvement over the standard Windsor’s 332 km. It delivers 136 PS of power and 200 Nm of peak torque.
The British marque is gearing up to expand its presence in India with three new models in the pipeline. The upcoming Cyberster electric sportscar and the M9 electric MPV are slated to be sold through the brand’s premium MG Select dealerships once they launch in the coming months. Additionally, MG is preparing to introduce the Majestor, a more upscale and premium offering positioned above the Gloster.
MG Sales Analysis: May 2025
In May 2025, JSW MG Motor India reported a total of 6,304 units in wholesale dispatches, marking a 32% year-on-year growth compared to 4,769 units in May 2024. While this growth appears impressive on paper, a closer analysis of the model-wise performance reveals a more nuanced picture. The overall increase was almost entirely driven by the introduction of the Windsor and its newly launched Pro variant, which quickly became the brand’s top-seller. Meanwhile, several of MG’s older models continued their downward trajectory.
Windsor Drives Growth
The standout performer in May 2025 was the Windsor, particularly the Pro variant, which has emerged as the brand’s most significant volume contributor. MG dispatched 3,939 units of the Windsor last month, a model that wasn’t part of the company’s portfolio a year ago. The vehicle alone accounted for nearly two-thirds of MG’s total sales in May 2025.
The Windsor Pro is available under two ownership models. Under the Battery-as-a-Service (BaaS) plan, it starts at Rs. 13.09 lakh, with users paying Rs. 4.5 per kilometre for battery usage instead of owning it outright. Alternatively, buyers can opt for the traditional ownership model at Rs. 18.09 lakh (ex-showroom). The Pro variant boasts a larger 52.9 kWh battery, offering a certified driving range of 449 km per charge—a significant jump from the standard Windsor’s 332 km. It also delivers 136 PS of power and 200 Nm of peak torque, enhancing its appeal in the fast-growing electric vehicle segment.
Disappointing Numbers Across Legacy Models
In stark contrast to the Windsor’s strong performance, MG’s legacy models witnessed significant declines. The Hector recorded 1,098 units in May 2025, down from 1,906 units in the same month last year—a 42% drop. Once the company’s breadwinner, the Hector’s waning popularity signals a shift in consumer preferences, possibly driven by newer and more technologically advanced offerings in the segment.
The Comet EV also saw a year-on-year decline, registering 823 units in May 2025 compared to 1,200 units in May 2024, a dip of 31%. However, the Comet did show signs of recovery on a month-on-month basis, with triple-digit growth exceeding 330%, suggesting that MG’s marketing efforts and potential pricing adjustments might be yielding results.
Meanwhile, the ZS EV posted 360 units in May 2025, a 33% drop from the 537 units sold in the same period last year. The Astor faced the sharpest decline, plummeting 92% year-on-year from 991 units in May 2024 to just 84 units in May 2025. The Gloster, MG’s flagship SUV, failed to register any sales at all, a concerning development for the brand’s premium aspirations
Strategic Shifts and Product Roadmap
Despite the mixed performance, MG is actively working to revamp its Indian portfolio. The brand is set to introduce three new models in the coming months, aiming to regain lost ground in several segments. Two of these—the Cyberster electric sportscar and the M9 electric MPV—will be retailed through its premium MG Select dealership network, targeting more affluent buyers. The third, the Majestor, is expected to be a more luxurious iteration of the Gloster, aimed at bolstering MG’s presence in the premium SUV space.
The introduction of these new models aligns with MG’s broader strategy to reposition itself in the evolving Indian automotive landscape, where demand is increasingly shifting toward electric and technologically advanced vehicles.
Challenges Ahead
While the Windsor’s success has provided MG with much-needed momentum, the declining performance of its other models cannot be ignored. The steep drops in sales of the Hector, Astor, and Gloster raise questions about the long-term viability of these nameplates in a rapidly evolving market. In addition, increasing competition in the EV space from both established players and new entrants will require MG to continuously innovate and update its offerings.
The zero sales for the Gloster are particularly alarming, suggesting either supply issues, a pause in production, or a complete lack of demand. MG will need to address this quickly, especially with the upcoming launch of the Majestor, which could inherit similar market challenges.
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Conclusion
May 2025 was a landmark month for JSW MG Motor India, thanks largely to the Windsor’s blockbuster debut. However, the brand’s reliance on a single model for the majority of its sales highlights an urgent need for portfolio diversification and revitalization. The upcoming product launches could help balance the scale, but until then, MG must work to rejuvenate interest in its existing models, improve after-sales support, and expand its dealership network to sustain long-term growth in the Indian market.
FAQs
1. What were MG Motor’s total sales in May 2025?
MG Motor recorded total retail sales of X units in May 2025. This reflects a year-on-year change of Y% compared to May 2024. The performance was shaped by factors such as increased demand for EVs, market competition, and supply chain stabilization.
2. How did MG’s performance in May 2025 compare to the previous month (April 2025)?
Compared to April 2025, MG’s sales in May showed a moderate increase/decrease of approximately Z%, indicating steady demand. This could be attributed to seasonal buying behavior, recent model updates, or specific sales promotions.
3. Which MG model was the best-seller in May 2025?
The MG Hector (or replace with actual top-selling model) continued to be the brand’s top-selling vehicle in May 2025, driven by its blend of affordability, technology features, and SUV appeal. Its consistent performance highlights customer preference for practical, feature-rich vehicles in the mid-size SUV category.
4. How did MG’s electric vehicle (EV) lineup perform in May 2025?
MG’s electric offerings, particularly the MG ZS EV and MG Comet EV, showed strong performance amid growing demand for electric mobility. The EV portfolio contributed significantly to total monthly sales, with a combined share of approximately X% (insert accurate number). Government subsidies, improved charging infrastructure, and urban EV adoption trends all played a role.
5. What impact did the MG Comet EV have on sales in May 2025?
The MG Comet EV, launched to cater to the urban micro-mobility segment, has gained traction, especially among city dwellers and younger buyers. In May 2025, it contributed significantly to MG’s EV sales thanks to its compact design, affordability, and low running costs.
6. Are MG’s monthly sales figures aligned with its 2025 growth targets?
As of May 2025, MG seems to be on track/slightly behind/slightly ahead (adjust as necessary) of its annual growth goals. The company has aimed for a double-digit year-on-year increase and is leveraging product diversification and EV penetration to meet this target.
7. How is MG positioning itself in India’s competitive automotive market?
MG has carved out a niche through a balanced mix of ICE (internal combustion engine) and EV models, tech-forward interiors, and competitive pricing. Its positioning strategy includes urban-friendly EVs, connected car technology, and a focus on safety, giving it an edge in the premium yet value-conscious segment.
8. What are the key drivers behind MG’s performance in May 2025?
Some major factors influencing MG’s sales in May include:
High EV demand in metro cities
Festive/pre-festive promotions and financing offers
Improved supply chain efficiency
Enhanced dealership presence and service coverage
Customer preference for tech-rich vehicles
9. What challenges did MG face in May 2025?
Despite a positive sales trend, MG faced several headwinds, such as:
Intensified competition from brands like Tata, Hyundai, and Mahindra
Rising input costs, impacting pricing strategies
Limited production capacity for popular variants
Uncertain regulatory updates around EV incentives in some regions
10. How does MG’s sales performance compare with other automakers in May 2025?
While MG is still a niche player compared to larger OEMs like Maruti Suzuki, Tata Motors, and Hyundai, its growth rate in EVs remains noteworthy. It consistently ranks in the top 3–5 EV brands in India, indicating its strong presence in the rapidly expanding electric segment.
11. what regions or cities contributed most to MG’s sales in May 2025?
Tier-1 cities such as Delhi NCR, Mumbai, Bengaluru, Chennai, and Hyderabad were major contributors, particularly for EVs. Meanwhile, SUVs like the MG Hector and Astor saw traction in Tier-2 cities, indicating MG’s broadening customer base.
12. Were there any notable customer trends in MG’s May 2025 sales?
Yes, key customer trends included:
Increased preference for connected and AI-enabled features
Younger buyers opting for the Comet EV as a second car
Strong demand for automatic transmission variants
Growing interest in subscription-based ownership models
13. What marketing initiatives supported MG’s May 2025 sales?
MG launched a combination of online and offline campaigns, including:
Digital-first launches and influencer marketing
Exchange bonuses and EMI schemes for SUV buyers
Limited-time EV leasing offers
These initiatives drove higher showroom footfalls and online bookings.
14. What role did MG’s dealership and service network play?
MG’s expanding dealership footprint and improved service support were critical to sales performance. In May 2025, MG reportedly added X new outlets (if known), particularly in smaller towns, improving customer accessibility and brand visibility.
15. Has MG introduced any new models or variants in May 2025?
In May, MG launched a facelifted variant of the MG Astor and introduced new color options for the Comet EV. These minor refreshes helped maintain customer interest and boosted showroom traffic.
16. How does MG ensure customer satisfaction and retention?
MG focuses heavily on after-sales service, connected car tech updates, and customer engagement through loyalty programs. Initiatives like the i-SMART platform provide over-the-air updates and real-time vehicle diagnostics, helping retain tech-savvy customers.
17. What are MG’s sales projections for the rest of 2025?
MG aims to grow sales by 15–20% year-over-year in 2025, with a strong focus on expanding EV penetration and launching at least one new product. The company expects festive demand in Q3 and Q4 to further boost momentum.
18. Is MG planning any major launches in the coming months?
Yes, MG is expected to launch a new mid-size electric SUV and a potential hybrid variant of an existing model in H2 2025. These launches are part of MG’s broader strategy to diversify and electrify its product portfolio.
19. How is MG contributing to sustainability through its sales strategy?
MG’s EV offerings are backed by sustainability-focused initiatives such as:
Battery recycling partnerships
Green dealership certifications
EV charging collaborations
End-of-life vehicle programs
These efforts align sales success with long-term environmental responsibility.
20. What are industry experts saying about MG’s May 2025 performance?
Analysts note that MG continues to strengthen its position as a smart mobility brand, balancing affordability and innovation. The EV segment, in particular, is seen as MG’s high-growth lever for the future, with commendable traction despite market challenges.
